Vancouver, BC – October 31, 2025 – Kraft Media Group is proud to announce the launch of the Downtown Vancouver Digital Venue Program, a premium, data-driven digital out-of-home (DOOH) advertising network centered in the iconic Granville Digital Impact Zone.
Strategically located at the bustling corner of Granville & Robson, Vancouver’s premier retail and entertainment corridor. This innovative program redefines brand visibility and audience engagement in one of Canada’s most vibrant urban hubs.
A Multi-Touchpoint Digital Ecosystem
The Granville Digital Impact Zone features a powerful combination of large-format digital billboards, high visibility mall screens, subway panels, and street-level outdoor displays. This interconnected network creates a seamless upper-funnel and lower-funnel advertising experience, ensuring brands capture attention at every stage of the consumer journey, from skyline dominance to pedestrian-level recall.
- AI-Powered Audience & Weather Targeting: Using real-time behavioral insights and weather data, campaigns dynamically adapt messaging, sunny days trigger vibrant lifestyle visuals, rainy days deliver cozy comfort-based offers, and snowy conditions promote warmth and seasonal promotions.
- Extended Retargeting Radius: A 400m–3km coverage zone connects digital panels across nearby venues, including Granville Street corridor, Pacific Centre, Robson Street retail district, and Burrard SkyTrain station, re-engaging audiences before, during, and after their encounter with the main spectacular screen.
- Dual-Screen Ecosystem: Spectacular large format screens paired with pedestrian focused retargeting panels create a layered, high-impact brand experience.
- Integration-Ready for Modern Campaigns: Fully equipped for QR codes and NFC enabled interactions, enabling measurable conversions and deeper consumer engagement.
Why Brands Are Choosing This Venue
- Premier downtown visibility in a high traffic intersection
- Advanced AI analytics for smarter, data informed ad placement
- Ideal for luxury, tech, retail, entertainment, and lifestyle brands
- Proven partners: Cadillac Fairview and City of Vancouver
About Kraft Media Group
Kraft Media Group is a leader in premium digital out of home advertising, delivering innovative, data driven media solutions across Canada. With a focus on high impact locations and cutting edge technology, Kraft helps brands connect with audiences in meaningful, measurable ways.
Ready to launch your campaign?
Contact our sales team: ooh-ca@kraftmediagroup.com
