When people think of out-of-home advertising, billboards and transit shelters usually come to mind. But one of the most effective — and often overlooked — channels is Digital Out-of-Home (DOOH) advertising at gas stations. With millions of drivers stopping to refuel every day, gas stations create a highly captive environment for advertisers looking to connect with consumers at key moments.
Captive Audience, High Engagement
Unlike other out-of-home placements where audiences are often on the move, gas station DOOH screens are positioned directly at the pump. Drivers typically spend 3–5 minutes fueling, providing a rare opportunity for advertisers to capture undivided attention. With little distraction, brand messages become harder to ignore and more likely to be remembered.
National Scale with Local Precision
Gas station networks provide a powerful balance between national reach and hyper-local targeting. Advertisers can run campaigns across thousands of fueling locations for broad awareness or narrow in by geography, neighborhood, or even proximity to competitors’ retail locations. This flexibility allows brands to adjust strategies to fit both national campaigns and community-based promotions.
Ideal for Timely Messaging
Because fueling happens multiple times a week, gas station DOOH is especially effective for time-sensitive campaigns. Brands can promote weekend sales, limited-time offers, or even weather-triggered creative. For example, an auto brand could run ads for winter tires as temperatures drop, or a coffee chain could highlight seasonal beverages during the morning commute.
Strong Performance Across Categories
Gas station DOOH works across a wide variety of verticals:
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Automotive: Dealerships, service centers, and tire companies gain relevance by reaching drivers while they think about their vehicles.
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Retail and CPG: Highlighting promotions for convenience stores, grocery chains, or quick-service restaurants within driving distance.
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Financial Services: Promoting credit cards, insurance, or banking apps to consumers during daily routines.
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Entertainment and Streaming: Capturing attention with trailers, event promotions, or subscription ads at high-frequency touchpoints.
Transparency and Measurement
With today’s advanced DOOH technology, advertisers gain more than just impressions. Campaigns at gas stations can be backed by audience data, behavioral insights, and mobile retargeting, allowing advertisers to measure brand lift, store visits, or conversions. This data-driven approach ensures accountability and maximizes ROI.
Contact Us for Sales
Ready to take your brand to the next level with premium CTV and DOOH placements? Our team is here to help you build a campaign that fits your goals, your budget, and your audience.
Email: studio@kraftmediagroup.com
