Kraft Media Group is proud to announce a new partnership with Paramount+, a streaming platform owned by Paramount Global, securing premium CTV and OTT advertising inventory across Australia, the United Kingdom, and the United States. This agreement strengthens Kraft’s global streaming portfolio and gives brands access to three of the world’s most influential media markets.
Why Paramount+ Matters for Advertisers
Paramount+ has become a leading streaming service worldwide, offering subscribers access to an expansive content library that includes blockbuster films, exclusive originals, CBS programming, Nickelodeon, Comedy Central, MTV, and Paramount Pictures releases. Its mix of live sports, global franchises, and family-friendly programming makes it a versatile platform for advertisers seeking broad demographic reach.
In regions like the USA, UK, and Australia, Paramount+ is a major competitor in the CTV ecosystem, with millions of active subscribers and consistent growth. Its diverse audience base allows advertisers to target everything from young streaming-first viewers to multigenerational households who use Paramount+ as a family hub for entertainment.
Opportunities for Advertisers
With this partnership, Kraft Media Group clients can tap into:
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High-Impact CTV Placements: Full-screen ad inventory during premium content streams.
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Cross-Genre Targeting: Opportunities across sports, kids programming, scripted dramas, comedies, and blockbuster films.
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Regional Campaigns: Tailored access to audiences in the USA, UK, and Australia, with the ability to scale internationally through Kraft’s publisher network.
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Flexible Flighting: Campaign options for 30, 60, or 90 days with detailed performance reporting.
Why This Partnership Matters
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Massive Scale: Paramount+ continues to expand its global subscriber base, with millions tuning in across North America, Europe, and Oceania.
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Premium Content Environment: Ads appear alongside trusted entertainment brands like Nickelodeon, MTV, and CBS.
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Global Alignment: A single partnership gives advertisers access to three distinct and influential markets.
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Kraft Advantage: Every campaign is managed with dedicated account service, advanced attribution tools, and transparent reporting.
Expanding Kraft Media Group’s Streaming Portfolio
The addition of Paramount+ strengthens Kraft Media Group’s presence in premium CTV and OTT. Alongside partnerships with Pluto TV, Disney+, DAZN, FIFA+, TSN, and Crave, Kraft offers advertisers direct access to some of the world’s most powerful streaming platforms. Our mission remains the same — to deliver scale, precision, and measurable results through direct publisher relationships.
Contact Us for Sales
Ready to take your brand to the next level with premium CTV and DOOH placements? Our team is here to help you build a campaign that fits your goals, your budget, and your audience.
Email: studio@kraftmediagroup.com
