Kraft Media Group is excited to announce a new partnership with Pluto TV (Pluto+), owned by Paramount Global and operated by Paramount Streaming, securing premium advertising inventory across Canada, Italy, France, Germany, and the United Kingdom. This agreement expands Kraft’s ability to connect brands with audiences in some of the world’s largest and most influential media markets.
Why Pluto TV Matters for Advertisers
Pluto TV is the leading free, ad-supported streaming television (FAST) service, offering viewers hundreds of live channels and thousands of on-demand titles across multiple genres. From blockbuster movies and binge-worthy series to breaking news and live sports, Pluto TV delivers premium entertainment at no cost to audiences.
As part of Paramount Global, Pluto TV has scaled rapidly worldwide, combining the reach of traditional broadcast with the flexibility of digital streaming. Its free-to-watch model ensures massive viewership, making it one of the most effective CTV platforms for advertisers seeking both reach and engagement.
Opportunities for Advertisers
With this partnership, Kraft Media Group clients gain access to premium placements across Pluto TV in five major markets:
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Canada: A fast-growing streaming market where Pluto TV has quickly established itself as a go-to free platform.
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Italy, France, and Germany: Key European regions where Pluto TV is expanding its presence with localized content and strong audience growth.
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United Kingdom: One of Europe’s most advanced streaming ecosystems, where Pluto TV continues to attract significant daily viewership.
Advertisers benefit from:
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Full-Screen CTV Placements: Non-skippable ads integrated into premium content.
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Diverse Content Vertical Targeting: Opportunities across movies, TV shows, news, sports, lifestyle, and kids programming.
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Audience Reach: Millions of viewers across multiple regions, accessible through a single partnership with Kraft.
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Flexible Campaigns: Options for 30, 60, or 90-day campaigns tailored to advertiser objectives.
Why This Partnership Matters
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Global Footprint: Pluto TV operates in over 35 countries, and Kraft’s agreement covers five of its strongest international markets.
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Premium Association: Ads run within Paramount’s trusted content environment.
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Cost Efficiency: FAST platforms like Pluto TV give advertisers scale without the subscription barrier, leading to high engagement rates.
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Managed Service: Kraft Media Group provides dedicated account management, advanced reporting, and attribution tools for every campaign.
Expanding Kraft Media Group’s Streaming Portfolio
Pluto TV joins Kraft Media Group’s growing network of CTV and OTT partners, which already includes platforms like Disney+, TSN, Crave, FIFA+, and DAZN. With direct publisher relationships across North America and Europe, Kraft continues to strengthen its role as a trusted partner for brands seeking scale, transparency, and measurable results in the streaming era.
Contact Us for Sales
Ready to take your brand to the next level with premium CTV and DOOH placements? Our team is here to help you build a campaign that fits your goals, your budget, and your audience.
Email: studio@kraftmediagroup.com
