Kraft Media Group is excited to announce a new partnership with TSN (The Sports Network), a Bell Media company, securing premium advertising inventory across in-game scoreboards, Connected TV (CTV), and Over-the-Top (OTT) streaming. This agreement expands Kraft’s Canadian portfolio and gives brands access to millions of sports fans through one of the country’s most trusted media networks.
Why TSN Matters for Advertisers
TSN is Canada’s sports leader, delivering live coverage of the nation’s most-watched events, including the NHL, CFL, NBA, FIFA World Cup, Formula 1, and international tournaments. As part of Bell Media, TSN combines the scale of traditional broadcast with the precision of digital platforms, creating powerful opportunities for advertisers to engage passionate fans across screens.
Opportunities for Advertisers
With this partnership, Kraft Media Group clients gain access to three high-impact inventory types:
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Scoreboard Placements: Brand visibility during live games, with in-game scoreboard integrations that capture fans’ attention in real time.
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CTV Advertising: Premium placements on TSN’s digital platforms, ensuring brand messaging reaches viewers on the biggest screen in the home.
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OTT Inventory: Ads across TSN’s streaming services, connecting with cord-cutters and mobile-first audiences who consume sports anytime, anywhere.
Why This Partnership Matters
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Unmatched Reach: TSN consistently ranks among the most-watched sports broadcasters in Canada.
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Cross-Platform Engagement: Advertisers can extend their presence from broadcast scoreboards to digital streaming environments, creating a cohesive fan experience.
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Premium Association: TSN’s reputation as the home of Canadian sports ensures brands are aligned with trusted, high-quality content.
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Flexible Campaigns: Kraft Media Group offers 30, 60, and 90-day campaign options with advanced targeting and reporting.
Expanding Kraft Media Group’s Bell Media Partnerships
This TSN agreement complements Kraft Media Group’s growing relationship with Bell Media, which also includes premium ad placements on Crave Canada. By adding TSN to our portfolio, we now offer brands the ability to reach audiences across both entertainment and live sports, further strengthening our role as a trusted partner in Canadian advertising.
Contact Us for Sales
Ready to take your brand to the next level with premium CTV and DOOH placements? Our team is here to help you build a campaign that fits your goals, your budget, and your audience.
Email: studio@kraftmediagroup.com
