Kraft Media Group Secures Disney+ CTV Advertising Inventory in the United States

November 4, 2024

Kraft Media Group is proud to announce a new partnership securing CTV advertising placements on Disney+ in the United States. This agreement gives our clients access to one of the most powerful and family-friendly streaming platforms in the world, expanding our ability to deliver premium campaigns in the largest media market globally.

Why Disney+ is a Game-Changer for Advertisers

Disney+ has quickly become a leader in the streaming industry, offering audiences of all ages a vast catalog of Disney classics, Pixar favorites, Marvel blockbusters, Star Wars sagas, National Geographic documentaries, and exclusive originals. With its recently launched ad-supported tier in the U.S., Disney+ provides advertisers with access to millions of engaged households that represent diverse demographics, from young families to multigenerational viewers.

Opportunities for Advertisers

With Kraft Media Group’s placement agreement, advertisers gain direct access to premium, full-screen ad inventory on Disney+. This creates unmatched opportunities to align brand messaging with some of the most beloved entertainment franchises in the world. Benefits include:

  • Audience Scale: Reach millions of U.S. households actively streaming Disney+ content.

  • Premium Content: Ads placed alongside globally recognized titles from Marvel, Star Wars, Pixar, and more.

  • Family-Friendly Environment: Trusted content that resonates with audiences of all ages.

  • Advanced Targeting: Campaigns tailored by region, demographics, and household behavior.

Why This Partnership Matters

  • Massive Engagement: Disney+ is one of the fastest-growing streaming services in the U.S., with tens of millions of subscribers actively using the platform each month.

  • Cross-Generational Reach: From children to adults, Disney+ content appeals across age groups, making it ideal for consumer brands seeking broad yet targeted exposure.

  • Flexibility: Kraft offers campaign durations of 30, 60, or 90 days, ensuring advertisers can run both short-term pushes and long-term brand-building initiatives.

  • Managed Service: Every campaign comes with dedicated account management, advanced attribution tools, and transparent reporting.

Expanding Kraft Media Group’s CTV Portfolio

The addition of Disney+ in the United States enhances Kraft Media Group’s growing CTV portfolio, which includes placements across FIFA+, DAZN, Crave, and other premium platforms. With access to over 12.3 million digital screens worldwide across 30 countries, Kraft Media Group continues to bridge brands with audiences through premium, measurable, and scalable advertising solutions.

Contact Us for Sales

Ready to take your brand to the next level with premium CTV and DOOH placements? Our team is here to help you build a campaign that fits your goals, your budget, and your audience.

Email: studio@kraftmediagroup.com

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