Turning Data Into Decisions
At Kraft Media Group, we believe every campaign should be measurable, accountable, and transparent. Our Analytics & Attribution solutions are designed to give you a clear view of performance, so you know exactly how your investment drives results.
What We Measure
Impressions & Reach
Track how many people see your campaign across Connected TV and Digital Out of Home.
Understand how your target audiences interact with your brand across screens and environments.
Using data partnerships and geo-based attribution, we measure visits to stores, events, and physical locations.
We connect your ad spend directly to conversions and sales with our advanced attribution tools.
Analytic & Dashboard Partners
